07 May 2010

Pnk Elephant Launch Party

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Designer's Handbag fit for a true accessories addict

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Creating art takes many tools...

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Models for the night..pure art form from the make-up brush

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1/2 of Pnk Elephant design team, Blair

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2/2 of Pnk Elephant design team, Dana

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Pnk Elephant meets the press

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Closeup of Pnk Elephant Spike Bracelet and Studded Cuff

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Blair doing touch ups before showtime

Following your dreams is the most rewarding thing one can ever do in life. It can sometimes be downright scary and absolutely wear on one's spirit and mind frame of which direction/step to take first. Fear is truly not a factor for 2 of my friends in New York, who a few years ago decided to launch their online boutique, PnkElephant.com.

I've known one of the partners, Blair, for going on 6 years now and she is truly the epitome of a "go-getter". Never settling for anything less than perfection, she has and continues to push herself to make a name in an industry since the housing bubble bust, has seen many big retailers shaken in their galoshes. With her business partner, Dana, who I've only met this year, the dynamic duo set out to push past industry and expert fears and offer the entire world affordable accessories via the world wide web.

By opening an online boutique first, they are able to reach across many oceans and bridges to some places many brick and mortar stores may only dream of being. With international acclaim, they have seen excitement for their brand in Sweden and London. And what more validation can you get than from across the pond? On April 29th in New York, I was able to attend the launch party of Pnk Elephant and it was truly a momentous occasion.

Hosted at HK Lounge in midtown Manhattan, models in designs by Marco Hall (also a friend of mine) parlayed with party goers donning the latest accessories from the all female design and buying team. Amongst family and friends, Blair and Dana introduced their labor of love to a crowd of movers and shakers that were ready for something new and fresh. The above photos were a few I was able to grab that night before putting the camera away and partaking in the festivities. Definitely be sure to check these ladies out as they continue to bring amazing and trend-setting accessories to the forefront.

Bravo ladies, bravo!

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